Matcha madness!
One hot trend at the show was Matcha green tea powder, US retail sales of which surged 54.9% in 2014, while sales of ready-to-drink products leaped up $253.1% (albeit from a small base), according to a recent report by Sage Group.
A 'ceremonial' tea grown in Japan, Matcha is a whole food in that it contains all of the tea leaf, which is crushed into a fine powder and added to water (cold or hot), unlike regular tea, which is steeped in hot water such that many of its nutrients stay in the pot or teabag.
Click HERE to find out more about the Matcha market.