Surge of M&A activity in global liquor industry shows no sign of ending

Mergers and acquisitions in liquor market after Casamigos takeover

Diageo’s recent announcement of a record $1bn deal to takeover Casamigos, the fastest growing super-premium tequila brand in the US (and co-founded by George Clooney), is just the latest indicator of intensified M&A activity in the liquor segment.


Current controls on alcohol marketing do not protect youth, argue public health experts: but industry defends self-regulation

It's been an action-packed year for the beverage world. Here are some of the highlights. (Pic:iStock/marekuliasz)

The year that was: Headlines of 2016

Brown-Forman CEO Paul Varga says he hopes the company's newer brands will follow in the same successful footsteps as Woodford Reserve.

Brown-Forman sees 3% drop in Q2 but holds positive outlook for North American premium whiskey portfolio

Pic: iStock

Diageo, Brown-Forman & Pernod Ricard help launch new Alcohol Information Partnership

IARD highlights 2015 progress

‘Our efforts are far from over’: Responsible drinking alliance highlights 2015 progress

Jack Daniel's is sold in 165 countries. Pic: iStock

‘An important opportunity against a competitive backdrop’: 150th anniversary for Jack Daniel’s can draw in new consumers, says Brown-Forman

Pepsi's 1893

What’s hitting the shelves? Pepsi premium cola, organic Capri Sun and new Pimm’s cider

The sale of the brands was announced in January. Pic: iStock

Brown-Forman completes Southern Comfort and Tuaca sale

Best global beverage brands: Who joins Coca-Cola, Pepsi and Budweiser?

Best global beverage brands: Who joins Coca-Cola, Pepsi and Budweiser?

More Brown-Forman