Fizzing-Up Carbonates

Soft drink brands must play into health trends in order to compete: GlobalData

There's a bright spot for soft drinks that offer functional health benefits ©iStock/ShootOutLoud

Despite declining market share, there is hope for soft drink manufacturers who can adapt to the highly-competitive beverage market by utilizing major health trends like reduced sugar and digestive benefits, GlobalData research found.

Dr. Pepper Snapple Group is reinvigorating some its core soda brands in 2017 with increased marketing and availability of smaller packaging.

Dr. Pepper Snapple Group sees 1% growth in Q4, remains bullish on 2017 outlook

In the newly-launched campaign, 7UP is broadening its market reach as an ingredient staple for baking and cocktail mixing.

New 7UP campaign meant to boost and reposition struggling soda brand

True Citrus has prioritized developing of products that hold up to consumer expectations of citrus flavors.

True Citrus draws consumers to powdered beverage with flavor being the key

With an approachable price point and 'tasteless' turmeric, ARYA Curcumin+ is targeting a mainstream consumer audience.

ARYA Curcumin+ aims to be turmeric beverage with mainstream appeal

A.G. Barr credits product innovation for strengthened second half trading performance

A.G. Barr credits product innovation for strengthened second half trading performance

Tastes more like Coke £4.5m advertising Coca-Cola Zero Sugar

‘Tastes more like Coke’: Coca-Cola’s £4.5m advertising campaign for Coca-Cola Zero Sugar

Hop Pop delivers a refreshing, sweet flavor with a bitter aftertaste similar to a strong IPA, co-founder Zach Corn said.

Hop Pop: Hops-flavored craft soda has the ‘IPA aftertaste’ without the hangover

Bai launched its latest innovation, Bai Black, this month.

Dr Pepper Snapple to acquire Bai Brands for $1.7bn

Coca-Cola Life launches in the United Arab Emirates

Coca-Cola Life launches in the United Arab Emirates

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