Energy Drinks & Beyond

Avitae launches low-calorie energy drink to expand c-store footprint

AvitaeXR features patented bead-based technology that controls the release rate of caffeine. Pic: Avitae

Caffeinated water brand Avitae plans to drive sales in convenience stores by launching XR energy drink later this month. 

Photo: iStock/Mauro Matacchione

Fall of soft drinks give rise to energy and sports drinks, says Packaged Facts

Researchers suggest caution in allowing the consumption of energy drinks in young patients with LQTS.  ©iStock

Energy drink 'risk' revealed for teenagers with genetic heart disease

In addition to standard beverages, a number of other caffeinated products, such as maple syrup, beef jerky, and donuts, have entered the market, suggesting substantial consumer interest in diverse sources of caffeine. ©iStock/ratmaner

Storm in a teacup? Review deems four coffees a day as safe

Although the cardiovascular safety profile of caffeine has been relatively well established, there is little published literature on the physical changes linked with multi‐ingredient energy drinks.©iStock

Energy drinks trigger ‘life threatening’ heart activity, study suggests

Somatik cold brew is aiming to be in at least 300 California medical cannabis dispensaries by the end of 2017.

Somatik founder sees a not-too-distant day where cannabis coffee is mainstream

'Tremendous potential' exists in many developing markets for value-priced energy drinks, according to Euromonitor. ©iStock/lowkick

Energy drinks still largely unaffordable for most of the world with Egypt being largest untapped market

The energy drinks market is evolving as its core audience has matured and brands are expanding their marketing platforms. ©iStock/Elisanth_

The energy drinks market is maturing - and so should brands’ marketing strategies, says XYIENCE

Market analysts said Chinese consumers want healthy ingredients in their beverages. Pic: iStock/Kzenon

What are the key trends of the Chinese beverage market in 2017?

'Rather than throwing the baby out with the bathwater we just need to look at it and find a way of making sure the vulnerable consumer is protected,' says GSK. ©iStock/EldadCarin

Could energy drinks be cut out of the EU caffeine claim loop?

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