Energy Drinks & Beyond

Zola aims to expand the energy drink category with a product that offers hydration, natural flavors

Zola offers energy drink focused on hydration, natural flavors

Consumers who begrudgingly endure the medicinal taste and multisyllabic, chemical-sounding ingredients in some energy drinks in exchange for the boost the beverages provide no longer need to make that trade off thanks to the launch of Zola’s purely plant-based line of Organic Hydrating Energy Drinks.

Anheuser-Busch extends its reach into the non-alcoholic category with Hiball acquisition

Anheuser-Busch adds Hiball and Alta Palla to non-alcoholic portfolio

AvitaeXR features patented bead-based technology that controls the release rate of caffeine. Pic: Avitae

Avitae launches low-calorie energy drink to expand c-store footprint

Photo: iStock/Mauro Matacchione

Fall of soft drinks give rise to energy and sports drinks, says Packaged Facts

Researchers suggest caution in allowing the consumption of energy drinks in young patients with LQTS.  ©iStock

Energy drink 'risk' revealed for teenagers with genetic heart disease

In addition to standard beverages, a number of other caffeinated products, such as maple syrup, beef jerky, and donuts, have entered the market, suggesting substantial consumer interest in diverse sources of caffeine. ©iStock/ratmaner

Storm in a teacup? Review deems four coffees a day as safe

Although the cardiovascular safety profile of caffeine has been relatively well established, there is little published literature on the physical changes linked with multi‐ingredient energy drinks.©iStock

Energy drinks trigger ‘life threatening’ heart activity, study suggests

Somatik cold brew is aiming to be in at least 300 California medical cannabis dispensaries by the end of 2017.

Somatik founder sees a not-too-distant day where cannabis coffee is mainstream

'Tremendous potential' exists in many developing markets for value-priced energy drinks, according to Euromonitor. ©iStock/lowkick

Energy drinks still largely unaffordable for most of the world with Egypt being largest untapped market

The energy drinks market is evolving as its core audience has matured and brands are expanding their marketing platforms. ©iStock/Elisanth_

The energy drinks market is maturing - and so should brands’ marketing strategies, says XYIENCE

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