Dr Pepper

Dr. Pepper Snapple Group sees 1% growth in Q4, remains bullish on 2017 outlook

Dr. Pepper Snapple Group is reinvigorating some its core soda brands in 2017 with increased marketing and availability of smaller packaging.

Dr. Pepper Snapple Group (DPS) experienced modest volume growth of 1% for the full-year ending December 31, 2016, largely due to positive performance of the company’s water portfolio, which was offset by low growth in soda sales.  

In the newly-launched campaign, 7UP is broadening its market reach as an ingredient staple for baking and cocktail mixing.

New 7UP campaign meant to boost and reposition struggling soda brand

It's been an action-packed year for the beverage world. Here are some of the highlights. (Pic:iStock/marekuliasz)

The year that was: Headlines of 2016

Bai launched its latest innovation, Bai Black, this month.

Dr Pepper Snapple to acquire Bai Brands for $1.7bn

The 'Pick Your Pepper' campaign will be applied to all cases of Dr Pepper in the US this summer.

Dr Pepper ‘Pick Your Pepper’ campaign creates customized label experience for consumers

"Lights out on artificial sports drinks," says Bodyarmor SuperDrink.

Dr Pepper Snapple increases investment in Bodyarmor

CSPI report dresses down the beverage industry, but the International Council of Beverages Associations claims its members are behaving responsibly

Soda companies rapped for allegedly targeting low and middle income countries

The US, UK, Canada and Germany are among the countries included in the survey

Fizzy drink sugar levels vary dramatically between countries, says survey

Dr Pepper Snapple champions its ‘strong foundation for growth’ in Mexican market

Dr Pepper Snapple champions its ‘strong foundation for growth’ in Mexican market

Launched in 2009, Bai Brands has grown extremely rapidly in the past three years, generating revenues of $5.2m in 2012; $17m in 2013, and a predicted $50m in 2014. In 2015, it's aiming for $100m

Dr Pepper invests $15m in minority stake in Bai Brands

More Dr Pepper