Non-traditional teas are driving growth
While black tea is still the biggest type of tea in markets such as the US and the UK, the growth is coming from new formats (pods), wellness teas, herbal teas and green tea, said Telford, who highlighted new opportunities in tea lattes, tea and juice blends, milk teas and bubble teas, fruit teas, ice tea blends and other products that would create new drinking occasions in the afternoon and evening.