Matcha to go
Leading Matcha supplier Aiya has also had a lot of interest in its Matcha to go products, which combine Matcha and ADM’s fibersol fiber ingredient to create a granulated powder you can drop into water for an instant green tea beverage.
Sales of its cooking grade Matcha are also doing well as more food manufacturers look to cash in on the buzz around Matcha with cookies, ice cream, smoothies and a host of other products containing the lurid green powder. It’s also appearing as a retail product for cooks that want to make products with Matcha at home, said marketing assistant Aiko Jin.