8. Heineken (92)
Celebrating its 140th birthday this year, Heineken (+10%, $4.331bn) successfully reinvigorated itself this year with the new Star bottle, while the beer outperformed the international premium segment as a whole with 5.3% organic growth in 2012.
The Express campaign saw James Bond clutch a Heineken onscreen for the first time ever, while the brand boosted its global visibility by securing a majority holding in Singapore brewer Asia Pacific Breweries, buying 40% more shares for $4.6bn.
“Strong growth and messaging strategies are clearly paying off for Heineken,” Interbrand concludes.
(Picture Credit: FNV Bondgenoten/Flickr)