7. Starbucks (91)
Synonymous with coffee, but now venturing well beyond its original coffee shop model, Starbucks invested $100m this year in San Francisco braking chain La Boulange and paid $620m for the Teavana chain in November 2012; it also launched K-Cup teas and coffees to take on Nestlé’s Nespresso.
516 new stores in Asia Pacific over the past year, and revenues up 22%, show that the firm’s strategy to grow its Asian footprint “appears to be paying off”, according to Interbrand.
Nonetheless, Starbucks (+8%, $4.399bn) is under pressure in the UK over payment of corporate taxes, and Interbrand says it remains to be seen if this will have any long-term brand impact.
(Picture Credit: Hans Dinkelberg/Flickr)