As at-home food consumption remains at elevated levels, PepsiCo has launched two direct-to-consumer websites – PantryShop.com and Snacks.com – to meet the shift in demand where shoppers can order PepsiCo and Frito Lay products directly from the company.
The Coca-Cola Company’s worldwide volumes have declined around 25% since the beginning of April, with almost all that decline coming from away-from-home channels. “The ultimate impact of coronavirus on 2020 is unknown at this time,” says the beverage...
By Tom Harvey, co-founder, YesMore Beverage Marketing Agency
How do you keep people interested in your beverage brand during the coronavirus crisis - and how can you ensure you're ready to hit the ground running when restrictions are lifted? Tom Harvey, co-founder of YesMore Beverage Marketing Agency, shares...
The ‘status spirits’ market – brands that retail for $100 or more – is growing ahead of the total spirits market: representing more than $8bn in global value. And while the long-term impact of COVID-19 on beverage alcohol is yet to be fully known, status...
Sales of alcohol and fresh foods on e-commerce in China have surged during the COVID-19 epidemic, with market analysts predicting that the changes in consumer buying habits are here to stay.
Last week the US passed a $2.2 trillion stimulus package for economic relief from the coronavirus pandemic. Assistance to small businesses will help craft alcohol producers keep going.
Craft brewer BrewDog will open 102 bars online this Friday, with the new virtual bars offering beer tastings, homebrewing masterclasses, pub quizzes, live music and comedy.
Staying true to its mission to “find people where they are in the daytime,” RISE Brewing Co. is pivoting from distributing its nitro infused cold brew coffee in offices and at events to reach people instead in their homes as more Americans practice social...
Cut earnings, threats to supplies and helplines for manufacturers’ customers are just some of the latest developments in the drinks industry as a result of the ongoing coronavirus pandemic.
New ready-to-drink cold brew from Italian coffee company illy was set to debut at Expo West this month. But despite the cancellation, plans are moving forward with the hopes of attracting younger customers to the upscale brand.
A new sparkling water startup has hit the market in southern California. Gojai promises ‘clean, green, organic caffeine’ in every can, made with advanced reverse osmosis triple filtration.
Amid quarantines, lockdowns and cancellations, beverage companies are doing what they can to stay afloat as well as help out in the community. We round-up the latest news from brands dealing with the crisis.
Plant-based milk alternative brand Elmhurst 1925 had big plans for Natural Products Expo West before its postponement earlier this month. However, its oat-based single serves, lattes and creamers will still launch in the US on schedule.
Molson Coors is stacking its hard seltzer portfolio with the announcement of the Leinenkugel’s Spritzen. It claims to be the first to a new category, beer brewed with fruity seltzer.
California-based dairy Clover Sonoma is making sustainability strides with the launch of a new milk carton made entirely from plant materials. It’s one of the first of its kind in the US and will hit shelves this summer.
Following the worldwide success of oat drinks from Sweden, beverage company Sproud is looking to make peas the next big milk alternative protein source. After the postponement of Natural Products Expo West, it hits the North American market next month.
Five weeks ahead of the start date, the Brewers Association has canceled the 2020 Craft Brewers Conference and World Beer Cup events, that were set to take place in San Antonio, Texas.
In an announcement that will not likely surprise many stakeholders, New Hope has decided to cancel (rather than postpone) the Natural Products Expo West trade show in Anaheim and focus its attention on Expo East in Philadelphia (Sept. 23-26).
While the US oatmilk category is still in its infancy, it’s growing at an explosive rate,* says Oatly, the Swedish brand seeking to take the US market by storm. But can it keep up with demand?
The low-to-no alcoholic (LNA) beverage industry is growing rapidly in Europe, the United Kingdom and the United States, and as of late this trend appears to have also caught on in the APAC region, with various major beverage firms launching their own...
Ficks Beverage Co. wants to transform the flavor quality in hard seltzer without malt liquor or flavors. It takes cues from health-forward, non-alcoholic seltzers by using only fruit juice and no chemical additives.
The fight against ‘single use plastic’ has beverage brands evolving their packaging and even switching to glass and aluminum. But not all plastic bottles are created equal, and brands are testing a range of options.
The Al Ain Plant Bottle from Agthia Group PJSC is the region's first plant-based water bottle. It is biodegradable and compostable within 80 days and is part of the company’s broader sustainability initiatives.
Complimentary workplace snacks and beverages are now a relatively common practice for US employers, but the mounting costs and environmental drawbacks have offices turning more to eco-friendly drink systems like Bevi.
A multiple-city industry tour kicked off last week to promote cold brew coffee innovation in the US, featuring education from coffee roasters, beverage brands and cafes.
New Hope’s Natural Products Expo West tradeshow was postponed due to coronavirus fears on Monday night, just hours before the first events were set to kick off on Tuesday. More than 80,000 people were initially expected to attend.
By Ian McLaren, director of advocacy, Europe, Bacardi
Bacardi sent 7,000 employees 'back to the bar' in 100 cities worldwide last month to explore the latest cocktail trends - and one of their findings was a surge in the popularity of mocktails and low/no alcohol drinks. Ian McLaren, director of...
In a sea of US craft distilleries perfecting bourbon, scotch and tequila, Holla Spirits is turning its attention to vodka. Rare savory ingredients like jalapenos and pickle brine are taking a stab at reinventing the category.
Germany, the UK and the US import the most wine in the world; while Italy, France and Spain produce the most. Sparkling wine is also topping trends as a favorite among younger drinkers.
The sale of alcohol in the US passes through a three-tiered system: producers, distributors and retailers. For years this has impacted alcohol’s digital presence, forcing consumers to shop brick-and-mortar or turn to third parties.
In the face of health and wellness concerns and low-to-no alcohol trends, craft brewers of heavy, boozy beer are rethinking their methods. Line extensions and new packaging formats are the advice of Massachusetts-based Night Shift Brewing.
Makers of the Brizzy hard seltzer drink have filed a trademark infringement lawsuit against Molson Coors, who plans to release a hard seltzer called Vizzy this year.
Bacardi is enlisting the help of 7,000 global employees to track new trends in cocktails and wider alcohol by sending them to local bars and restaurants. This year mindful drinking is expected to go mainstream, and natural, fresh ingredients will be at...
By Dan Hooper, co-founder and director of client services, YesMore
'Dry January' creates a opportunity for low and no alcohol brands to jump-start momentum for the year ahead. Dan Hooper, co-founder and director of client services at alcohol marketing agency YesMore, picks out four campaigns that rose above...
Million-dollar commercials, glitzy halftime performances and a championship football game all come together in one of alcohol’s biggest holidays of the year. Every year, Americans prepare for Super Bowl Sunday with more than $2bn in booze sales.
American consumers are increasingly looking for products with a focus on simple, high-quality ingredients and sustainability. And a group of Italian companies believe their products are ready to meet these demands: with their drinks on show at the Winter...
Tapping into the wide market of functional nootropic ingredients, startup beverage brand Sun Chaser leverages L-theanine and cordyceps for an alcohol alternative.
People are more likely to purchase a product or service after they come across it in an exciting, engaging setting, writes Liz Richardson, managing partner at behavioural communications agency HeyHuman, in this guest article.
A new 3% ABV craft IPA from Goose Island Beer Company will be the brewery’s first low-calorie and low-alcohol option. It’s going nationwide across the US and into Canada this year.
Dry January has provided the perfect launchpad for new products in the no and low alcohol sector. We take a look at some of the new beverages hoping to win over consumers around the globe.
Hoplark’s HopTea brand replaces malt in its beverage brewing process with a tea base for a line of non-alcoholic beer alternatives. Its latest grapefruit variety mimics the radler style.
Ocean Spray is blending fruit juice with cold brew coffee; Barefoot is mixing wine with hard seltzer; and Truly is combining hard seltzer with lemonade... We take a look at some of the new products hitting the shelves around the globe this month.
US organic tea brand Numi debuted a branding refresh at the Winter Fancy Food Show in San Francisco last week, alongside new functional sleep teas and premium drinking chocolates.
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