Retail & Shopper Insights

'Making the world a better place, one beer and one bar at a time’. The new collab between Tony's Chocolonely and Brewdog. Pic: Tony's Chocolonely

Innovation

Tony’s Chocolonely launches collaboration beer with BrewDog

By Anthony Myers

Tony’s Chocolonely has announced a new collaboration beer with BrewDog, the world’s first carbon negative brewer, as it continues to disrupt the chocolate industry and ‘make the world a better place, one beer and one bar at a time’.

Pic: Truly

What's hitting the shelves? New product launches: May

By Rachel Arthur

In coffee this month, Nestlé has launched a new 'barista-style' soluble range while iced-tea maker AriZona has also entered the coffee category. Elsewhere, there's new launches in gin, RTDs and energy... we take a look at some of the new...

LIFEWTR Immune support (right) joins LIFEWTR.

What's hitting the shelves? New product launches

By Rachel Arthur

Hard seltzers continue to spring onto shelves; but there's also innovation with 'mind-cooling drinks' and plant-powered energy drinks. We take a look at some of the new products hitting the shelves around the globe.

Coca-Cola with Coffee launches in the US

Coca-Cola with Coffee launches in the US

By Rachel Arthur

Coca-Cola with Coffee launches in the US today: championed by the brand as a 'true hybrid innovation that provides the perfect solution for that mid-afternoon pick-me-up, especially in today's work-from-home environment'.

2021 - all going well - may be a year of indulgence after 2020. Pic:getty/roxiller

The 6 big consumer trends to target in 2021

By Tom Harvey, co-founder, YesMore Drinks Marketing Agency

What are the big, overarching trends that have shaped 2020 - and which will continue to make their presence felt in 2021 and beyond? Tom Harvey, co-founder of YesMore Drinks Marketing Agency, outlines his six top picks in this guest article.

Pic:getty/fortyforks

Limited editions: What do they deliver for beverage brands?

By Danielle Jackson, strategic planner, Zeal Creative

The festive period is an incredibly special time for consumers, retailers and not least of all brands: a number of which offer up their own version of Christmas spirit through seasonal varieties and limited-edition products. But do they support brand...

Follow us

Products

View more

Webinars