DreamPak is a contract beverage manufacturer and supplier of liquid drink mixed for dietary supplements, and has been at the forefront of developing liquid enhancers as a category in the US.
The company manufactures Crush and Hawaiian Punch water enhancers, see picture below, for the Jel Sert Company, a licensee of Dr. Pepper Snapple, which are available across the US.
Speaking to BeverageDaily.com after a speaking slot at Zenith International’s InnoBev Global Soft Drinks Congress in Lisbon last week, Sara Gamay says in this podcast: “We really see coffee, liquid tea concentrates, creamers with real cream, smoothies as the new categories for potential.”
Gamay notes a trend towards functionality in water enhancers in the US beyond energy and sports, with beauty and weight loss just two benefits that brands could work to unlock value.
'Brands will have to differentiate in crowded US category' - Sara Gamay