Sugar reduction: Capri Sun turns to monk fruit to cut sugar by 40%
Capri Sun’s original juice drink pouches now have an average of 40% less sugar, as the brand reformulates to use monk fruit concentrate in its drinks.
The reformulation across the portfolio reduces total sugars from an average of 13g to 8g per serving (a 6 fl oz pouch); and from 11g added sugar to 5g.
The reformulated version is now available across all flavors with new packaging highlighting the reduction.
The Kraft Heinz Company brand tells us it turned to monk fruit concentrate as a natural sweetener that it sees gaining popularity in the food and beverage industry: with those natural credentials being all-important.