Pepsi rolls out aspartame-free Diet Pepsi
Dollar sales of Diet Pepsi fell 5.3% in the 52 weeks to July 11* in the US retail market. However, PepsiCo is hoping switching the brand's primary sweetener from aspartame to sucralose will help give it a much-needed boost. The new aspartame-free version hits shelves this month.
*Nielsen total US xAOC including convenience, from Wells Fargo
Read more about the reformulation HERE.