2. Experienced Explorers
“High spending, high involved consumers who are both confident and adventurous with their wine choices.” Most drink wine at least twice a week, typically dwell in suburbs with professional qualifications and small families; most earn $100000+ a year.
Middle-aged consumers with established careers and the highest income, they are frequent drinkers with high knowledge about wine who enjoy trying new wines on a regular basis, and comprise 17% of the wine drinking population but account for 33% of the total spend.
(Picture Credit: Udo Schroter, Flickr)