Having unveiled a new logo and visual identity system in the US last year, Pepsi is now rolling out its new look globally in a bid to appeal to younger consumers and help ‘shake up the cola category’.
From paying coffee growers healthy wages to upcycling ‘wonky’ fruit and veg, beverage start-ups are integrating ethics and sustainability into their supply chains from the get-go. FoodNavigator hears what challenges and opportunities they’ve faced along...
Last year PepsiCo ditched aspartame from Diet Pepsi in the US, having seen it fall out of favor with some consumers. Now it has announced it will launch an aspartame-sweetened version – ‘Diet Pepsi Classic Sweetener Blend’ – alongside aspartame-free Diet...
Gusto Cola says it can overcome mainstream preconceptions about cola with its craft brand, offering something that ‘pushes the right buttons’ with consumers.
A Californian federal court has dismissed a lawsuit that argued consumers of Diet Pepsi and Pepsi One should be entitled to medical monitoring due to the alleged health risk posed by caramel coloring byproduct 4-MEI.
INTERVIEW WITH MOSHY COHEN: VP, BUSINESS DEVELOPMENT & MARKETING
Royal Crown Cola International (RCCI) caused a stir in 2013 when it launched stevia-sweetened RC Cola Neo. Here VP for business development and marketing, Moshy Cohen, tells us what the firm looks for in a franchise bottler.
David Miller, chief security officer (CSO) at Covisint ponders the potential supply chain impact of the latest move in the cola war between Pepsi and Coca-Cola.
Japanese academics say that students in a taste test comparing the world’s two bitter cola rivals were more likely to prefer Pepsi to Coke when asked to give reasons why.
ANUGA TASTE THE FUTURE 2013: 'IT'S NOT ABOUT BEING THE FIRST, BUT THE BEST'
Moshy Cohen from RCCI promises that the firm’s mid-calorie Neo cola with stevia - which took three years to develop - is the ‘best solution’ for regular cola drinkers.
PepsiCo will use Rexam’s Fusion aluminum bottle for its limited edition Beyoncé design because of its shape and the potential for high definition printing, and Jim Beam has redesigned its RTD cans.
A US man has taken a bath in 300+ cans of Pepsi MAX, in what must count of one of the more unusual uses for the cola and an act that lends the brand free publicity on err…tap.
Speculation is sure to mount over the coming months as to whether Coke will extend the launch of mid-calorie Coca-Cola Life, the first version of its flagship cola to use stevia, beyond Argentina.
Coke drinking is an effective first-line treatment to dissolve ‘gastric bezoars’ or indigestible masses that form in the stomach after foreign material accumulates there, according to a new Greek study.
Desperate Housewives star Eva Longoria helped launch Pepsi's new medium-calorie cola, Pepsi NEXT, during an event in New York earlier this month and said she wanted to turn "cola lovers in New York into believers".
Some caramel color suppliers have changed their processes to avoid a cancer warning label in California – but current methods and data to assess its potential carcinogenicity in humans are limited, according to associate director of the National Toxicology...
The spread of cola brands from the US to the rest of the world
could be copied by the spread of health drinks and iced tea and
coffee westwards from Japan, claims a new Datamonitor report.
