Trump supporters call for Budweiser boycott after immigration-themed Super Bowl ad

Picture: iStock

Trump supporters are calling for a boycott of Budweiser following the beer giant’s Super Bowl ad - which depicts Anheuser-Busch co-founder Adolphus Busch’s arrival in America from Germany - interpreting it as a political statement against the President's stance on immigration. 

Immigration is currently a heated topic in the US, with President Trump signing an executive order on January 27 to halt all refugee admissions and temporarily bar people from seven countries from entering the US. While a federal judge in Seattle has since temporarily blocked the order, both sides have been invited to present more arguments. 

Coca-Cola Super Bowl ad

Coca-Cola's Super Bowl advert, on the theme of 'America is Beautiful', focuses on diversity by featuring different cultures and languages. 

As with Budweiser's ad, it does not mention Trump or his policies. Although originally released in 2014, its airing at Super Bowl LI has also been identified as a potential dig at the President. 

Anheuser-Busch’s one minute Super Bowl ad (which you can watch below) tells the tale of Adolphus Busch’s arrival in America in 1857. The clip shows people telling him ‘You’re not wanted here, go back home’, but Busch perseveres and travels to St. Louis where he meets co-founder Eberhard Anheuser.

The ad, titled ‘Born the Hard Way’, was some eight months in the making and does not mention Trump or his policies, but its Super Bowl airing date came as Trump’s stance on immigration continues to dominate the headlines.

Some Trump supporters have taken the advert as a direct political statement against the President; with Conservative website Freedom Daily calling it a 'disgusting Super Bowl commercial where they [Budweiser] take a vile jab at our president'. It concludes that, 'For all of you out  there who support our president, it's a no brainer at this point that it's time to boycott'.

In the meantime, Trump critics have hit back and congratulated Budweiser on its choice of theme. Others have said that politics should have no place in Super Bowl.

Budweiser is one of the top selling beers in the US and positioned as the ‘Great American Lager’, although it is a wholly owned subsidiary of Belgian brewing giant Anheuser-Busch InBev.

The advert was designed to draw inspiration from the story of founder Adolphus Busch, to celebrate the brand’s enduring ambition and hustle in pursuit of the American dream – 141 years and counting’ according to Anheuser-Busch.

It also seeks to resonate with today’s entrepreneurial generation, continues the company (as quoted in the Independent).

The advert was released last week ahead of the Super Bowl LI on Sunday (February 5), with the Super Bowl attracting more than 100 million viewers. 

Related News

Trump floated a 20% import tax on goods coming from Mexico and the revenue would be used to pay for construction of the border wall between US and Mexico. ©iStock/monticello

Constellation Brands: 'It's too early to know' how Trump policies will affect Mexican beer portfolio

The highlight of PepsiCo's advertisement at the Super Bowl will be the official launch of its premium water brand LIFEWATR with several in-game advertisement features.

PepsiCo prepares to make a splash at Super Bowl LI with premium & zero calorie products

The world’s top 10 beer brands: BrandZ report

The world’s top 10 beer brands

The self-driving truck covered 120 miles across Colorado.

Anheuser-Busch completes ‘world’s first commercial shipment by self-driving truck’