Melon, mocktails and more: What are the top beverage flavours this summer?

A melon medley: light, refreshing and exotic

Melon is one of this year’s hottest drink trends, with an array of exotic variations ready to tempt consumers, according to Treatt.

Melon simultaneously fits the criteria of being both new and exotic, while still comfortably familiar to consumers, says the manufacturer and supplier of flavours.

The idea of evoking positive emotions with beverages also continues to grow, with other popular flavours leaning towards nature and natural ingredients.  Blossom, sophisticated ‘mocktails,’ and concepts evocative of home grown gardens are also trending in beverages.  

“Melon is trending in new product launches: from spirits, to juice-based beverages, to sparkling waters.”

Douglas Rash, Treatt

Honeydew melon

Suited particularly well to adult, children and sports drinks markets, such melon and melon derivatives are ‘fun, exotic and naturally low in sugar,’ explains Treatt.

Consumers like melon for its light flavour and refreshment value. Most important, however, is that it gives consumers new experiences – but without digressing too far from the familiar.

For example, different varieties of melon can be explored, such as honeydew. Alternatively, melon pairings can be used to create different taste profiles.

“Pairing has been prevalent in the past, combining passionfruit with orange, for example,” Douglas Rash, group vice president global sales, Treatt, told

“What we are seeking to do is offer new flavour experiences, leveraging a familiar concept. So, for example, ‘melon’ is a familiar concept, as many consumers are familiar with watermelon. However, we want to introduce customers to new varietals of melon. By doing so, they can experience new flavours, yet not stray too far from watermelon with which they are familiar.”

Melon is not restricted to any one beverage category, working well across various drinks, he added.

“Trends in beverages tend to apply across most segments. Melon is trending in new product launches ranging from spirits, to juice-based beverages, to sparkling waters.”

Health and wellness

The current flavour trends are ones that appeal to health conscious consumers, or offer a new flavour experience.

Evoking positive emotions - such as nostalgia or tropical beaches – are increasingly important attributes, said Rash.

“Both are natural extensions of the health trend, towards products that enhance mood and wellbeing,” he said.

Blossom, for example, draws strongly on emotions: reminiscent of purity, spring and romance.

This trend could develop to see blossom blended with herbs, spices or fruit flavours.

Meanwhile, Grandma’s Garden is a concept that draws on nostalgia. It can evoke the idea of nature with notes of rose, violet, hibiscus, lime flower and mint among others.

Part of its success comes from consumers’ ideas of sustainability and social responsibility, and the return to nature away from technology and fast paced modern lifestyles.

Summer mocktails are an added-value concept, building the beverage into something more sophisticated. Flavours include blackberry lavender lemonade and sparkling rosemary limeade, along with non-alcoholic Gin & Tonic or Virgin Mojito (alcohol free mojito).

Natural ingredients continue to be popular with consumers, with interest still rising.

Related News

Standard fruit flavors make way for those with functional properties. Pic: iStock / Og Vision

Cactus, birch, lychee and lemongrass: Soft drink consumers turn to natural flavors and functional innovations

Source: E. Crawford

Mocktails Beverages debuts single-serve bottles, new packaging to expand product appeal, use

Treatt opens beverage centre in UK for future flavours

Firing on all flavours: Treatt opens new beverage centre to develop future flavours

A matter of taste: sommeliers helped compile the taste map

Craft beer has expanded taste profiles, says sommelier, as online map charts European flavours

Our experience of taste is built from all our senses, including its smell, its sound in the mouth or glass, the way it looks, and its texture

Taste beyond the tongue: How do other senses influence flavour?

Submit a comment

Your comment has been saved

Post a comment

Please note that any information that you supply is protected by our Privacy and Cookie Policy. Access to all documents and request for further information are available to all users at no costs, In order to provide you with this free service, William Reed Business Media SAS does share your information with companies that have content on this site. When you access a document or request further information from this site, your information maybe shared with the owners of that document or information.