News In Brief

Anheuser-Busch to launch ‘Latin-American inspired’ craft beer brand

Veza Sur is the latest addition to Anheuser-Busch's craft beer portfolio, The High End.

Anheuser-Busch InBev will be expanding its high-end craft beer portfolio with the launch of Veza Sur Brewing Co. in Miami, Florida, early this summer.

Veza Sur will be joining other brands in 'The High End', Anheuser-Busch’s division of craft and import beer, established in 2015 and led by Felipe Szpigel.

In-house new brand development

Unlike Anheuser-Busch's past high-end portfolio expansions, which were the result of acquisition deals such as Goose Island and Elysian Brewing Company, Veza Sur is an entirely new brand developed by Anheuser-Busch, Bogota Beer Company in Colombia, and 10 Barrel Brewing (both owned by AB InBev).

In a letter to wholesalers, The High End leadership team said that the origin of Veza Sur dates back to when founders and brothers of 10 Barrel, Chris and Jeremy Scott, traveled to Colombia with Veza Sur’s GM Max-Antonio Burger and visited Bogota Beer Company where they met with the craft brewery’s founder Berny Silberwasser.

Along with the launch of the Veza Sur craft beer, a Miami brewing facility will be built along with a 15-barrel brewhouse and a 5,000-square-foot taproom which will have up to 18 taps serving a variety of “Latin-American inspired” craft beers.

Veza Sur beer will only be distributed by local wholesalers in the city of Miami, the letter also stated. 

Related News

Wicked Weed Brewing will join Anheuser-Busch's The High End business unit, which is focused on craft & imported beer

Anheuser-Busch acquires Wicked Weed Brewing

New collaborations, like that with Teavana, will benefit from the program

Anheuser-Busch: $2bn investment in American brewing

The US has seen an explosion of breweries across the country. Picture: PMMI.

Changes to the beverage status quo

AB InBev SABMiller shareholders approve megabrew

AB InBev and SABMiller shareholders approve ‘megabrew’ deal

‘Megabrew’ will retain AB InBev name

‘Megabrew’ will retain AB InBev name

Pic: iStock

AB InBev to transfer SABMiller’s Panama business to Ambev

Comments (1)

Peter Bourke - 25 Apr 2017 | 03:09

Keep it cold

Craft beer has brought REAL excitement back to beer drinking. Polatote is the new off the shelf way to ensure the beer is served cold.

25-Apr-2017 at 03:09 GMT

Submit a comment

Your comment has been saved

Post a comment

Please note that any information that you supply is protected by our Privacy and Cookie Policy. Access to all documents and request for further information are available to all users at no costs, In order to provide you with this free service, William Reed Business Media SAS does share your information with companies that have content on this site. When you access a document or request further information from this site, your information maybe shared with the owners of that document or information.