Soft drink and snack maker PepsiCo might not spring immediately to
mind when thinking about healthy food products, but the US company
clearly believes it has a role to play in this fast-growing market
- and has added a new logo to...
US food and beverage giant PepsiCo has installed a primary business
platform from SAP to unify its operations, standardise its
processes and increase efficiency across all its divisions.
There has been much speculation over beverage companies' plans in
launching a drink based on a calorie concept - but it has been
Pepsi that has been able to act the fastest and secure the first of
its kind on the market.
Coca Cola and Pepsi are to consider launching a 'mid-calorie' drink
that will sit in between their diet cola ranges and original drinks
section. The 'mid-calorie' drink is thought to be targeting those
that enjoy...
Lipton's lead position within the fast-growing ready-to-drink
global tea market is to get stronger after Unilever and PepsiCo
announced a joint venture to expand marketing and distribution of
the RTD range.
PepsiCo is to launch a vanilla-flavoured version of its cola brand
later this summer, almost a year after Vanilla Coke hit US shelves.
And Coca-Cola is not to be outdone, with the launch of Sprite Ice,
a mint version of the lemon-lime...
Hot on the heels of Pepsi-Cola's announcement that it is to update
the labelling of its entire Pepsi range, Coca-Cola has this week
unveiled a new package design for its Diet Coke soft drink.
Pepsi-Cola has unveiled an updated, bolder-looking package graphics for Pepsi-Cola and Caffeine Free Pepsi-Cola at the Beverage Digest's Future Smarts conference in New York City.