Bonafide drinkable veggies beverages are an example of savory category convergence, combining bone broth with vegetables, Orlofsky of Imbibe explained.

‘Bitter is better’ in growing fermented beverage market, Imbibe says

True Citrus has prioritized developing of products that hold up to consumer expectations of citrus flavors.

True Citrus draws consumers to powdered beverage with flavor being the key

With an approachable price point and 'tasteless' turmeric, ARYA Curcumin+ is targeting a mainstream consumer audience.

ARYA Curcumin+ aims to be turmeric beverage with mainstream appeal

'Consumers are turning to the flavor profile of a standard carbonate, rather than traditional energy drink tastes'

Monster Energy Ultra Citron launches as low calorie energy drinks rise 32%

European juice manufacturers look to variety-specific juice drinks. ©iStock/ruivalesousa

Manufacturers take purist approach as European demand for variety-specific juice increases

Blossom Water expects to hit triple sales growth in 2017, following three consecutive years of double sales growth, co-founder Steve Fortuna said

Blossom Water expects to be in full bloom in 2017 as demand for floral essence water grows

Expanding the diversity of brewing yeast increases opportunities for beer innovation, says Renaissance BioScience. Pic:iStock/dor-riss

Harnessing yeast’s natural biodiversity to help fuel innovation in craft brewing

AB InBev & Keurig will help consumers create alcoholic beverages at home. Stock picture: iStock/RomanIsaykov

AB InBev and Keurig announce R&D joint venture for in-home alcohol drink system

Pic:iStock

Pernod Ricard announces ‘world’s first connected cocktail library’

Different texture combinations used to market foods in 2016. ©iStock

What will the top texture trends be in 2017?

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