Retail & Shopper Insights

Effective digital marketing for beer brands: 5 top tips

Some tips for effective digital marketing were shared at the International Beer Strategies Conference in Barcelona recently. Pic: ©iStock/Wavebreakmedia

Digital marketing brings myriad opportunities for brands to reach a wide audience: but communications need to be carefully tailored if they are to be effective. 

Photo: iStock/Mauro Matacchione

Fall of soft drinks give rise to energy and sports drinks, says Packaged Facts

LaCroix fills missing distribution gap with Hudson News Distributors

LaCroix fills missing distribution gap with Hudson News Distributors

The Brewers Association predicts that its new #beeritforward angle and Geeks Who Drink pub trivia intiative will boost consumer engagement.

Brewers Association sees more engaged craft beer audience rally behind American Craft Beer Week

Keurig's dominance of the North American coffee pod market will likely continue. ©iStock/Langotastic

Euromonitor: Keurig’s supremacy hinders coffee pod market expansion

Pic:iStock

What's hitting the shelves? New product launches: April 2017

We're all going on a summer holiday: Bali, Ibiza, Barbados...

Share a Coke campaign returns with more names and holiday destinations

Tesco introduces its largest ever craft beer range

Tesco introduces its largest ever craft beer range, including sour beers

Photo: PepsiCo/YouTube

A Tale of Two Campaigns: What food and beverage marketers can learn from Pepsi’s mishap

New product launches beverages march 2017

What's hitting the shelves? Heineken zero alcohol, SodaStream infusions & Baileys Almondmilk

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