Retail & Shopper Insights

ASDA launches ‘Progrigio’ as Prosecco alternative

Progrigio offers a cheaper alternative to Prosecco

UK supermarket ASDA has launched ‘Progrigio’ – a mix of Prosecco and Pinot Grigio – offering a Prosecco alternative after predictions that prices for the Italian white wine could rise by 9%. 

Beer still ranks as the number one beverage of choice among US consumers, but wine become increasingly popular. ©iStock/monkeybusinessimages

Beer is the drink of choice among Americans, with wine moving up in the ranks

Children are more likely to be influenced to choose unhealthy drinks with their name on it than personalized healthy drinks, researchers say. ©iStock/monkeybusinessimages

Children’s drink choices influenced by personalized labels, study finds

New product launches, January 2017

What's hitting the shelves? New product launches: January 2017

Craft breweries are tapping into the trend of beer tourism with the addition of hotels, brewery tours, and special releases of beer to attract out of town customers. ©iStock/WichitS

Beer tourism boom brews up across the US, showing no signs of slowing

Fuze Tea: wild raspberry & hibiscus

Fuze Tea’s new Aussie campaign focuses on food moments

Tastes more like Coke £4.5m advertising Coca-Cola Zero Sugar

‘Tastes more like Coke’: Coca-Cola’s £4.5m advertising campaign for Coca-Cola Zero Sugar


Alcohol and soft drinks show strong growth in Christmas supermarket sales

PepsiCo will launch LIFEWTR next month

What’s hitting the shelves? New year, new product launches

Volvic's 'find your volcano' campaign includes on-pack labels such as 'fearless' and 'brave'

‘Find your volcano’: Volvic launches £2.2m new year campaign

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