Regulation & Safety
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Student data sold to Red Bull: UK university admissions service rapped

13-Mar-2014
Last updated on 13-Mar-2014 at 17:39 GMT - By Ben Bouckley+
Student data sold to Red Bull: UK university admissions service rapped
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The UK Universities and Colleges Admissions Service (UCAS) is under fire for selling student emails and address to companies including Red Bull, The Guardian reports.

The paper reports this morning that (UCAS) pocketed £12m in 2013 for selling on data provided by students as young as 16, in a move that has outraged some teachers and privacy groups including lobbyist Big Brother.

Emma Carr, deputy director general of Big Brother, said: “UCAS is perfectly within the law to sell on this information, but the way they are doing so…is underhand. It goes far beyond what students would expect them to do with their data.”

According to The Guardian, Red Bull used data to promote its new Editions line (pictured) by sending sample cans to 17,500 students considered trend-setting ‘early adopters’ to create a ‘social media buzz’.

You can read the paper's more in-depth story here.

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Related topics: Energy Drinks & Beyond, Regulation & Safety, Red Bull, Energy & Sports