'We're on top of the world in CSDs!' Tetra Pak buy boosts fizzy expertise

'We're on top of the world in CSDs!' Tetra Pak buy boosts skillset

Tetra Pak today claimed world leadership in the processing of carbonated soft drinks (CSDs) after buying Swiss beverage processing firm Miteco.

Miteco's especial strength is in CSDs, but the company also has processing technology - much of which is patent protected - for fruit juices and liquid food.

Founded in 1982, it is a private company that employs 70 staff across sites in Switzerland, Italy, UK and South America.

Miteco will form center of expertise for CSD's

Asked why Tetra Pak chose to buy Miteco, a spokewoman told BeverageDaily.com that the acquisition "enables Tetra Pak to strengthen its position with several important beverage customers, while Miteco will be able to extend its global reach through Tetra Pak sales channels...around the world".

Tetra Pak said Miteco would expand its expertise in processing carbonates, while its knowledge of inline blending, sugar handling and dissolving "are also applicable to many other areas of liquid food processing, and will enhance Tetra Pak's ability to provide greater efficiency and effectiveness for customers".

Miteco will form a standalone business and the "center of expertise for carbonated soft drinks" within Tetra Pak, the latter's spokeswoman told this website.

"The current employees will continue to be based in their current locations in Switzerland and Italy and Guillermo Fernandez, currently MD of Miteco, will continue to lead the daily business as sales and operations director," she said.

'Tetra Pak has some overlapping products, but not the complete range...'

Explaining what Miteco will bring to Tetra Pak's portfolio that it does not already possess, the spokeswoman said: "Tetra Pak has some overlapping products, but not the complete range that Miteco has in sugar treatment, blending and carbonation."

According to Tetra Pak, beverage carbonation takes two forms - covering CSDs with a CO2 content of 5-8g/liter and still drinks with only slight carbonation (up to 1g/liter) to improve flavor and mouthfeel, and to provide a more exciting taste experience.

Accurate CO2 injection and a high consistency of finished product is vital, and Tetra Pak's existing Tetra Alcarb carbonation unit doses still drinks and CSDs with CO2 using hygenic mixers that create micro bubbles to dissolve gas into drinks, prior to filling.

"Tetra Pak has supplied processing solutions to the carbonated soft drink industry for many years, including production solutions up-stream of packaging systems such as PET, glass or cans," the spokeswoman said.

"This acquisition [of Miteco] is part of our strategy to grow in core areas of the food and beverage industry, and to ultimately support customers’ growth," she added.

Related News

Bio-based LightCap 30

Tetra Pak comes clean about its biggest recycling ‘headache’

Tetra Pak to expand in Brazil.

Tetra Pak to expand in South America

Coca-Cola Brazil Tetra Pak LDPE

Coca-Cola Brazil pilot sees Tetra Pak LDPE roll out

India Greenfield facility, Chakan

Tetra Pak India plant 'goes Platinum'

Ulla Holm

Tetra Laval to open Dairy Hub in Cape Verde

Picture credit: Alex Voake Flickr

Tetra Laval makes $136k flood donation

Tetra Pak Izmir.

Tetra Pak unveils €60m Turkish packaging plant upgrade

Michael Zacka

Sustainably processed and packaged food – supporting local food advocates

Moving to the Front campaign

Tetra Pak launches sustainable packaging campaign

Paulo Nigro

Tetra Pak completes €65m packaging plant upgrade

Tetra Pak recycling Indian Army

Tetra Pak: ‘Biggest challenge in India is lack of enforcement of legislation’

The Lund factory

Tetra Pak to close packaging factory in Sweden axing 250 jobs

Tetra Pak names Brian Kennell president and CEO of US and Canada

Tetra Pak names Brian Kennell president and CEO of US and Canada

Tetra Pak launches ‘world’s first’ 100% plant-based carton

Tetra Pak unleashes plant power with ‘world’s first’ 100% bio-based carton

Functional fancy…Tetra Pak US CEO targets high-value beverage growth

Functional fancy…Tetra Pak US CEO targets high-value beverage growth

In the Halls of the Carton King: Touring Tetra Pak Modena

In the Halls of the Carton King: Touring Tetra Pak Modena

Monther T. Al Harthi, CEO, Al Rabie Saudi Foods says Middle Eastern expatriates living in the US and Europe are keen to buy his company's products

Saudi Arabia beverage giant Al Rabie reveals global growth ambition

Johan Nilsson

Tetra Pak launches Environmental Benchmarking Service

Cowen and Company: Upbeat tone on CSDs in the US but diet dilemma persists

Brighter outlook for CSDs but diet versions continue to lose fizz, says analyst

Tetra Pak technical training centre Thailand

Tetra Pak opens €5m technical training centre in Thailand

Cecilia Svensson

Tetra Pak to develop its patent pending sensors to ‘see’ what is happening inside a plant when cleaning

Tetra Pak,  automated pasteurizer, prepared food segment

Tetra Pak launches first automated pasteurizer for the prepared food segment

Tetra Pak applies to build two factories in US

Tetra Pak to expand US plant

Brian Kennell president/ CEO, Tetra Pak US & Canada

'The price of wasted product isn't the biggest concern for food companies: It's the reputational hit that impacts their brands'

Cartons, fillers, and one-way mirrors: Inside... Tetra Pak Modena

Cartons, fillers, and one-way mirrors: Inside... Tetra Pak Modena

Rip that top off your Tetra Pak!

Rip that top off your Tetra Pak!

Consumer packaging feedback key to cracking new markets: Tetra Pak

Consumer packaging feedback key to cracking new markets: Tetra Pak

Related Products

See more related products

Submit a comment

Your comment has been saved

Post a comment

Please note that any information that you supply is protected by our Privacy and Cookie Policy. Access to all documents and request for further information are available to all users at no costs, In order to provide you with this free service, William Reed Business Media SAS does share your information with companies that have content on this site. When you access a document or request further information from this site, your information maybe shared with the owners of that document or information.