Nestlé and Crown launch limited-edition Nescafé Azera tins
Nestlé has partnered with Crown Aerosols & Specialty Packaging Europe, part of Crown Holdings, to launch a series of limited-edition tins for Nescafé Azera coffee.
Created in collaboration with graphic design students from the University for the Creative Arts (UCA), UK, the tins depict coffee beans, feathers, blue skies, abstract motifs and city landscapes illustrating the students’ interpretation of the coffee experience and of the urban culture around the world.
There are nine winning designs for the brand, with the 10th and 11th design focusing on Nestlé Professional’s coffee range.
Crown worked in close partnership with Nestlé from concept to finished product.
The company’s printing process complements the students’ vivid graphics, making the containers recognizable on retail shelves.
