Longneck aluminium beer bottle makes African debut

The SKOL Impact Bottle

Ball Packaging Europe has partnered with African beer SKOL to debut its longneck aluminium bottle in Rwanda.

SKOL will use the Impact bottle as part of its premium range for clubs and bars, targeting young consumers between the ages of 22 to 28.

Antti Laakkonen, business manager, Alcoholic Beverages, Ball Packaging Europe, told FoodProductionDaily prior to this launch, SKOL used glass and can packaging from local suppliers in Africa.

Expensive appearance

SKOL will use the Impact bottle for more upmarket venues to attract its target market,” he said.

The aluminium metal packaging has an expensive appearance because it comes in eight different colours and has a shiny surface.

It is the first time the longneck bottle has been launched in Africa for a premium beer range. Prior to that, we had a shortneck version of the product.”

According to Laakkonen, aluminum bottles are in growing demand, as they are seen as the absolute premium form of metal packaging.

Eye-catching graphics

Product benefits include designs with eye-catching graphics in colours including gold and silver, plus a gloss, semi-matte or matte finish.

SKOL’s brief was to create a quality beer brand which can be sold across Africa related to aspiration and fun.

The initial launch is planned for the Rwandan market only, but if our consumers appreciate our beer in the new Impact Bottle, we may adopt it in some of our other markets,” said Mark Mugarura, marketing director, SKOL Rwanda.

We partnered with Ball Packaging because we strive to differentiate ourselves from our competitors.”

The Impact Bottle is 100% recyclable: It is light, cannot shutter, chills fast and feels cool. An air cushion absorbs the pressure of carbonation and reduces fizzing.

Branding vehicle

“The product is testament to the fact that the bottle is a great branding vehicle for companies that want to grow and recruit new customers,” added Laakkonen.

It also shows in Africa there is a need for differentiation between different brands and manufacturers want to adopt western-style packaging to introduce to the African market.”

Impact Bottles by Ball Packaging Europe are available in sizes: 33cl – 50cl short neck and 33cl – 47,3cl long neck.

Related News

Rumble, a line of natural shakes, is launching in the US in Alumi-Tek aluminum bottles from Ball.

Beverage shakes up natural drink market with aluminum Ball bottles

Croatian football team featured on FIFA World Cup beer cans

Ball Packaging 1 – 0 Competitors with Croatian beer can

Hydro to build $61m beverage can recycling plant

Hydro to build $61m beverage can recycling plant

China's Snow Beer (produced via SAB Miller's JV with CR Snow) is the world's top-selling beer

Asia dominates world beer label demand

Ball Packaging and Bavaria Brewery launch 8.6 Black beer in Africa

Ball Packaging launches dark beer can in Africa

The Polish Craft Beer cans

Polish Craft Beer moves from glass to aluminium cans

Packaging design inspiration gallery: CHRISTMAS

Related Products

See more related products

Submit a comment

Your comment has been saved

Post a comment

Please note that any information that you supply is protected by our Privacy and Cookie Policy. Access to all documents and request for further information are available to all users at no costs, In order to provide you with this free service, William Reed Business Media SAS does share your information with companies that have content on this site. When you access a document or request further information from this site, your information maybe shared with the owners of that document or information.