The pink bottle is covered with hearts and kisses to stand out on the shelf. It is being used for 75cl bottles of Lambrini Original, a slightly sparkling perry.
“The Valentine’s bottle will be targeted at our core consumer base of females in the 25-35 age bracket, and we expect it to appeal to consumers as a gift item for Valentine’s,” said Lorna Tweed, brand manager, Lambrini, Halewood International.
Other limited edition bottles have included a Diamond Jubilee design in May 2012, a floral design in summer 2013, and a winter bottle in November 2012.
A total of 99,000 bottles will be sold across select UK stores.
Halewood International is a UK independent drinks manufacturer and distributor, with a turnover of more than £270m.