Processing & Packaging

The energy drinks aisle lacks packaging guile: Why Coke's NOS can't catch Monster

23-Jul-2014
Last updated on 23-Jul-2014 at 18:25 GMT - By Ben Bouckley+
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PepsiCo and Coca-Cola energy drinks brands AMP, NOS and Full Throttle continue to lose ground on Red Bull and Monster despite a massive advertising spend – because of unappealing packaging…

Related topics: Smart Packaging, Fizzing-Up Carbonates, Premium Indulgence, Processing & Packaging, Coca-Cola, PepsiCo, Monster Energy, Red Bull, Soft Drinks & Water, Energy & Sports, Juice Drinks, Packaging & Packing Materials, Containers