Beer

Winners and losers in the alcoholic drinks market: Mintel

Gin is doing well in the alcoholic drinks market in the UK. Pic:iStock/LiliGraphie

Gin’s impressive growth continues: but what other drinks are doing well in today’s UK alcoholic beverage market? 

'Women are just like men: they are subjective in their taste, you cannot make one beer that suits half the planet's population.'  Pic:©iStock/gpointstudio

How can beer appeal to women?

Some tips for effective digital marketing were shared at the International Beer Strategies Conference in Barcelona recently. Pic: ©iStock/Wavebreakmedia

Effective digital marketing for beer brands: 5 top tips

Pic:iStock

Challenging the definition of beer? The growth of NABLAB

New collaborations, like that with Teavana, will benefit from the program

Anheuser-Busch: $2bn investment in American brewing

Pic: iStock/Polygraphus

The future of the beer market: ‘You can’t talk about growth without talking about premiumization’

The Brewers Association predicts that its new #beeritforward angle and Geeks Who Drink pub trivia intiative will boost consumer engagement.

Brewers Association sees more engaged craft beer audience rally behind American Craft Beer Week

Wicked Weed Brewing will join Anheuser-Busch's The High End business unit, which is focused on craft & imported beer

Anheuser-Busch acquires Wicked Weed Brewing

Boston Beer Company founder sees continued growth of 'better beer' despite slow down in recent craft beer sales. ©iStock/vicm

Boston Beer Company: Craft brewers will keep innovating the category despite consolidating beer landscape

Brewers tend to ignore yeast's potential - a mistake given its impressive biodiversity, says Renaissance BioScience. Pic:iStock/AkkharatJarusilawong

Breeding improved brewer’s yeast – and brewing quality beer

More Beer