BEVERAGEDAILY.COM SCORE: 88.75% - 'ZENITH HITS TOP GEAR'
Was it worth it? InnoBev Global Soft Drinks Congress 2014
By Ben Bouckley+
Last updated on 01-May-2014 at 13:51 GMT
We're starting up a new slot at BeverageDaily.com called 'Was it worth it?' to review beverage conferences and trade shows. First up is Zenith International's Innobev Global Soft Drinks Congress in Lisbon. The sun was shining there on April 5-7, but did the event sparkle?
Lisbon. In one sense that word should say it all, as Portugal’s port city and capital is a truly delightful place. The venue for this event was a well-equipped conference centre attached to what is arguably the city’s swankiest hotel, the Myriad (pictured).
This lies just on the the edge of town, next to a tranquil park that shadows the sea, with nearby bars and seafood restaurants. Attendance at Zenith’s conference unlocked a special room rate.
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