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Tipple for your terrier: Bowser Beer for dogs triples sales

12-Jun-2014 - By Ben Bouckley+
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Bowser Beer for dogs has tripled its sales over the last three years, according to founder Jenny Brown, who says the non-carbonated dog-based beverage is a hit with pets and their owners.

The all-natural chicken and beef broth drink contains malt barley (a source of B vitamins) and glucosamine to help support joint health. It is not made from hops, which can be toxic to dogs.

Sold in Amcor Rigid Plastics 12oz PET packs, no pun intended, Brown also allows owners to customize labels with a picture of their canine companions and name of the brew.

Related topics: Markets