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South America 'ripe with opportunity' for Beam power brands

South America 'ripe with opportunity' for Beam power brands

Spirits manufacturer Beam Inc. has appointed Pryce Greenow as MD emerging markets, South America, to develop growth in promising regional markets for its 'Power Brands'.

Phil Baldock, president of Beam’s Asia, Pacific, and South America region, described the region as “ripe with long-term opportunity for Jim Beam Bourbon, Teacher’s Scotch Whisky and our other ‘Power Brands’".

He especially identified the emerging market economies of Brazil, Chile, Argentina as locations to “step up investment".

We look forward to benefiting from dedicating Pryce’s strong commercial, marketing and business acumen to further strengthening our growth platform in South America,” Baldock added.

Greenow has built a career at Beam over the past eight years, in a variety of leadership positions across sales and marketing. Most recently, Greenow served as VP Group General Manager for the U.S. and Mexico, and led the acquisitions of Skinnygirl Cocktails in 2011 and Pinnacle Vodka in 2012.

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