Web survey company SurveyMonkey surveyed 300+ people on behalf of Mother Road Mobile Canning – a mobile canning company – to ask how purchase decisions are made in the beer aisle.
The chart below shows the factors that drive beer buying in order of importance – upon the basis of what percentage of the sample chose each one – with taste at the top.
“When it comes to breweries, 63% of people prefer the beers produced by small independent breweries versus large mainstream ones,” SurveyMonkey wrote.
“But not everything small is good when it comes to beer. In fact, 55% of people choose six-packs when they do buy beer with 34% buying even larger quantities, such as several six-packs, 24-packs, or more at one time,” it added.
Could we win cheer, for autumnal beer?
47% of respondents said they drank more beer in the summertime than at any other time around the year – perhaps the industry should work more on an autumnal variants with richer, more satisfying flavors – while 48% said they drink the same amount of beer all year round.
95% of SurveyMonkey respondents said they enjoyed beer at picnics or barbecues, 76% by the swimming pool, lake or ocean and – despite the outdoors preference for cans over glass (62%) due to their light weight, 77% said they preferred drinking beer in bottles.
The survey organisers - here's a link to their blog - also suggested that canned beer brands could better exploit the greater thermal conductivity of their package over glass.
42% of people surveyed believed that beer in bottles chills at the same rate as cans, 44% that beer in cans chills faster, and 14% that beer in bottles had the edge.