Scotch, haggis and Tunnock's tea cake sales rocket: Tesco hails Commonwealth Games effect
Tesco says the Commonwealth Games has heightened UK demand for iconic Scottish food and drink such as haggis, shortbread, malt whisky, smoked salmon, bottled water and Tunnocks tea cakes.
The retailer said today that demand for iconic Scottish produce was "rocketing", and expects sales of haggis and black/white pudding to rise by 80%, shortbread by 60%, Scottish bottled water by up to 50%, malt whisky by up to 30%, Tunnocks tea cakes by up to 20% and smoked salmon by up to 18%.
Tesco head of local sourcing, Sarah Mackie, said: “The Commonwealth Games has put a world spotlight on Scotland and created a natural curiosity for shoppers around the UK to try out Scottish food and drink.
“We expected to see demand grow in our Scottish stores but customers right across Britain are buying Scottish products - it is a great testament to the wonderful range of products that producers in Scotland create.
