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‘Reading Balzac, knocking back the Britpop…’ Blur star files drinks patent

Last updated on 14-Jan-2014 at 17:41 GMT2014-01-14T17:41:54Z - By Ben Bouckley+
Picture: XoxoHell/Flickr
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Blur bassist Alex James has applied for a UK trademark to use the name of mid-90s guitar pop movement ‘Britpop’ for a new drinks brand.

Submitted on October 11, and published for consultation by the UK’s Intellectual Property Office last Friday, James' patent application (he is pictured) covers a wide variety of beverages under Class 32 (beers and non-alcoholic beverages) and Class 33 (alcoholic beverages) UK trademark classes.

Related topics: Future Flavors, Markets, Soft Drinks & Water, Energy & Sports, Beer, Wine, Spirits, Cider, Juice Drinks, Dairy Drinks