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Monster Energy Zero Ultra tops IRI’s 2014 NPD ‘pacesetters’ list

12-Mar-2014 - By Ben Bouckley+
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Monster Energy Ultra topped the IRI beverage league table for the best-selling newcomers in C-stores in 2013, while Red Bull Total Zero and Bud Light Lime Lime-A-Rita also starred.

Related topics: Energy Drinks & Beyond, Fizzing-up Carbonates, Future Flavors, Markets, AB InBev, Monster Energy, Red Bull, Soft Drinks & Water, Energy & Sports, Beer, Wine, Spirits, Cider, Hot Drinks