'Genius' Bacardi leads Gentleman Jack: Spirits rise for digital stars

31-Mar-2014 - By Ben Bouckley+
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Bacardi is unique among spirits brands as a ‘genius’ when it comes to harnessing digital, according to L2's Digital IQ Index, with its online presence a unique form of ‘competitive innovation’.

Related topics: Emerging Markets, Premium Indulgence, Markets, Beam Inc, Brown-Forman, Diageo, Suntory, Beer, Wine, Spirits, Cider