Expo East

5 approaches show coconut water still has room to grow

Source: iStock

The coconut water category in the US may be crowded, but it still has room to grow with sales projected to reach $1.97 billion in 2019 -- up from $778 million in 2015, according to Statista. Much of this growth likely will come from innovative twists on the beverages, such as from these five companies that showcased new options at Natural Products Expo East in Baltimore. 

Related News

Epicurex seeks buyer for organic coconut water brand Cocozia

Epicurex seeks buyer for organic coconut water brand Cocozia

Wild develops coconut water flavors and new drink concepts

Banana water tastes better than coconut water,' Steuben Foods

Banana water is 'lighter and fresher than coconut water,' says Steuben Foods

Maple water: The new coconut water?

Maple water: The new coconut water?

Kilbride: "If you are a smaller company, buyers want to know you’re in it for the long run, that you are financially secure, that you have a promotional strategy and can support your products."

Is there room for another coconut water brand? You bet, says COCOZIA...

Comments (1)

Hugo Cabret - 04 Oct 2016 | 10:02

P.T. Barnum

He is so impressed. Coconut water is the biggest hoax since man-made climate change.

04-Oct-2016 at 22:02 GMT

Submit a comment

Your comment has been saved

Post a comment

Please note that any information that you supply is protected by our Privacy and Cookie Policy. Access to all documents and request for further information are available to all users at no costs, In order to provide you with this free service, William Reed Business Media SAS does share your information with companies that have content on this site. When you access a document or request further information from this site, your information maybe shared with the owners of that document or information.