Markets

Pic:getty/tumsasedgars

When's the right time for a rebrand?

By Rachel Arthur

Pepsi, Ocean Spray and Nescafé have all debuted new looks so far in 2024. Marketing teams tell us how they know when it's the right time for a refresh.

Digital buying is central to how Gen Zers, people born between the mid-to-late 1990s and the early 2010s, are approaching food purchasing. GettyImages/Klaus Vedfelt

‘Glocal’-loving Gen Zers seek brand reliability in 2024

By Natasha Spencer-Joilliffe

Falling into loyalists and reluctants, Generation Z consumers value reliability and brand experience, remaining avid trendwatchers, looking for products on social channels that appeal to their price and quality expectations.

Pic:getty/shaiith

Scotch whisky industry highlights economic impact

By Rachel Arthur

Over the last five years, Scotch whisky has remained resilient against challenges such as retaliatory tariffs, a global pandemic and knock-on economic pressures, says the Scotch Whisky Association, in a new economic impact report.

According to Unleashed, inflationary pressures have had a greater impact on food than beverage. Image Source: andresr/Getty Images

Why has beverage weathered inflation better than food?

By Augustus Bambridge-Sutton

Inflation in recent years has impacted nearly everyone, with rising prices putting a strain on the cost of living. However, according to a new report, food is being hit harder than most sectors, at least in the UK, while beverage seems to have escaped...