Markets

UK start-up aims to transform alcohol from beverage to staple seasoning ingredient

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UK start-up Just A Splash is on a mission to change the way consumers see alcohol with its individual cooking pouches of premium, seasoned alcohol. "We approach alcohol as a food ingredient and not as a beverage. Our products are an essential cupboard staple, just as salt, pepper or stock cubes,” says its founder Pia Varma.

Photo: iStock/oneinchpunch

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