John Quinn, global brand ambassador for Tullamore D.E.W (owned by William Grant & Sons) spoke to BeverageDaily.com as the company celebrated the arrival of four copper stills (see photograph below) ahead of this year’s opening of the brand’s new 1.5m case capacity distillery in the town of Tullamore.
Tullamore D.E.W currently sources its whiskey from Irish contract distiller Midleton, and will do so until its distillery at Tullamore comes online this year, with production returning home for the first time since 1954, when the old distillery in the town was closed.
(The brand will also continue to source grain whiskey – 60%+ of any Irish whiskey or Scotch – from Midleton, although Quinn revealed it has a long-term plan to build a grain whiskey facility at Tullamore, to complement the malt and pot still facilities under construction.)
Irish whiskey sales are booming
The words ‘booming’ and ‘Irish whiskey’ are starting to slot together as easily as ‘health and wellness’ and ‘ham and eggs’, and within the category Tullamore D.E.W’s own statistics are certainly impressive.