News in brief

Lucozade Sport expands flavor range with Lemon & Lime

The Lucozade Sport lemon & lime flavor. Picture: Lucozade Sport.

Lucozade Sport has launched Lucozade Sport Lemon & Lime in 500ml £1 price-marked packs.

The company claims the brand is growing ahead of the sport segment average, at +2.3% growth YTD versus last year, and outperforms the wider soft drinks category. 

Steven Hind, marketing director Lucozade Sport, Lucozade Ribena Suntory, said the flavour ‘appeals to new consumers and is a tempting alternative for existing fans’. 

Flavor extensions are great for driving sales for customers; our last flavor launch, Mango & Passion Fruit, was worth £3.2m ($4.2m) in wholesale alone in its first year of launch and almost doubled the brand’s penetration,” he said. 

Lemon & Lime is a popular flavor across soft drinks, yet under-indexes within sports drinks.” 

Lucozade Sport continues to invest in high-profile campaigns across the summer months to keep the brand top-of-mind with consumers, backed with a £6m brand investment. 

It recently kicked off a campaign to honor UK boxer,  Anthony Joshua, ahead of his world title fight against Wladimir Klitschko. 

This was followed by the launch of an app, Made to Move, that encourages the nation to get more active. 

Lucozade Sport’s Lemon & Lime flavor is available in cases of 12 x 500ml £1 PMP bottles at £5.99.

Related News

The 380ml PMP pack. Picture: Lucozade.

Lucozade to launch Lucozade Zero Original

Pringles comes under fire for its packaging materials.

Pringles and Lucozade respond to criticism about their packaging

The sampling activation will center around Oxford Circus tube station. Pic:iStock/tupungato

Lucozade bottles use contactless tech to give free tube journeys

'Milk is certainly better, and healthier, than a carbohydrate-electrolyte solution,' says researcher. ©iStock/littlehenrabi

Study suggests milk better than electrolyte drinks post exercise

'The proportion of children in this study who consume high carbohydrate drinks, which are designed for sport, in a recreational non-sporting context is of concern.' © / travismanley

Findings that teenagers drink sports drinks 'socially' prompts call for tighter regulation

Related Products

See more related products

Submit a comment

Your comment has been saved

Post a comment

Please note that any information that you supply is protected by our Privacy and Cookie Policy. Access to all documents and request for further information are available to all users at no costs, In order to provide you with this free service, William Reed Business Media SAS does share your information with companies that have content on this site. When you access a document or request further information from this site, your information maybe shared with the owners of that document or information.