Coors Light beer cans ‘come to life’ when exposed to sunlight

The Coors Light Summer Certified cans. Picture: Coors Light.

Coors Light has launched six limited edition beer cans with sun activated ink technology in Canada.

The 355ml and 473ml Coors Light Summer Certified can designs are painted in photochromic ink and are nearly invisible until the colors are exposed to UV rays.

Thermochromic ink

Chris Waldock, senior director, marketing, Molson Coors Canada, said the cans use the same thermochromic ink used on its Coors Light Cold Certified Can, when beer drinkers know their beer is ice cold when the Coors Light Mountain Icon on the can turns from white to icy blue.

The cans use both ink technologies to indicate the beer is cold and summer certified,” he said.

The Summer Certified cans are designed to encourage all Canadians to get outside and come to life in the summer sun, just like the can will.”

Glow-in-the-dark

Coors Light is not the first brewer to use light activated technology, Chromatic Technologies launched a line of photochromic inks several year's ago for beverage packaging which changes color when exposed to sunlight and CCL Decorative Sleeves (CCL) created glow-in-the-dark bottle sleeves for British water brand Whitewater.

Other active, intelligent packaging for beer includes SABMiller’s ‘smart sensor’ technology that tells consumers when their beer is at the perfect drinking temperature; AB InBev Cubanisto flavored rum with glow-in-the dark label and Heineken’s ‘Ignite’ interactive beer bottle.

Last year, Coca-Cola Israel showcased the ‘world’s first selfie bottle’, which snaps a selfie while you drink.

The 0.5L bottle of Coca-Cola is fitted with a camera at its base. Whenever the bottle senses a 70 degree tilt, it takes a picture.

The technology was used as part of the Coca-Cola Summer Love campaign, the biggest brand outdoor event in Israel. The concept was created by innovation agency Gefen Team.

Related News

The sampling activation will center around Oxford Circus tube station. Pic:iStock/tupungato

Lucozade bottles use contactless tech to give free tube journeys

The Reveal Impact cans. Picture: Ardagh Group.

Ardagh takes ‘sensory experience’ to the next level with thermo ink tailored messages

Eef de Ferrante, executive director, AIPIA, said the Congress has seen more guests this year.

Active, intelligent packaging industry to double to €32bn by 2022

'AI is about making decisions: and when you're brewing beer there are a lot of decisions that need to be made.' Pic:iStock/maciek905

‘The world’s first beer brewed by artificial intelligence’

Picture credit: Irn Bru.  ‘Bru’s Your Clan?’ campaign.

HP applauds Irn Bru for using digital print to ‘make its packaging intelligent’

Coca-Cola bottle takes selfies for consumers

Coca-Cola bottle snaps a selfie while you drink

Related Products

See more related products

Submit a comment

Your comment has been saved

Post a comment

Please note that any information that you supply is protected by our Privacy and Cookie Policy. Access to all documents and request for further information are available to all users at no costs, In order to provide you with this free service, William Reed Business Media SAS does share your information with companies that have content on this site. When you access a document or request further information from this site, your information maybe shared with the owners of that document or information.