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Naturex doubles US food & beverage operations with Vegetable Juices Inc acquisition

21-May-2014 - By Stephen Daniells+
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Naturex has announced the acquisition of Chicago-based Vegetable Juices Inc., a move which sees the French botanical giant double the size of its US food and beverage operations.

Naturex has agreed to acquire 100% of the capital of Vegetable Juices Inc., a company with a broad variety of vegetables available in multiple formats, and a developer of natural ingredients with nutritional and organoleptic qualities for a variety of applications, including smoothies, ready meals, and sauces.

“This acquisition is perfectly aligned with our strategy and will allow us to significantly strengthen our position in the United States, the world's largest food industry market,” said Naturex's CEO, Thierry Lambert. “It will also offer us an excellent complementarity in terms of products to provide new momentum to our offering of fruit and vegetable-based ingredients (NAT F&V range) across our sales network.”

Elizabeth Doyle, CEO of Vegetable Juices Inc. added that the value of the two companies are aligned. “This acquisition will ensure business continuity, growth of the company and advancement of the values and work fostered by the Garvy family for so many years.”

Related topics: Health and Wellness , Functional Beverages, Future Flavors, Ingredients, Juice Drinks, Ingredients