News in brief

Pepsi launches Pepsi Fire: Cola with a cinnamon twist

Pepsi Fire will be in US stores for eight weeks from May 22

Pepsi has launched its latest limited edition drink, Pepsi Fire, which is described as ‘a refreshing cola with a cinnamon flavored twist’. 

Pepsi Fire will be available in US stores nationwide for eight weeks from May 22. It will be available at major retailers in 20 oz bottles and 12 oz can 12 packs; and a Pepsi Fire Slurpee drink will be available at participating 7-Eleven stores.

Lauren Cohen, director of marketing at Pepsi, said: “Summer is one of the most anticipated times of the year, and Pepsi Fire is going to ignite this season with an unexpected and spicy twist to our classic cola taste."

Pepsi Fire will be part of a ‘snap-unlock-win’ campaign. Packaging will feature a QR 'Snapcode' that unlocks a variety of Snapchat features such as a new Pepsi mobile game. The campaign will also be used with Pepsi, Diet Pepsi, Pepsi Zero Sugar and Pepsi Wild Cherry.

The summer campaign will be supported by digital, out-of-home and on-air advertising, including a national TV commercial in June.

Related News

Coca-Cola Ginger launches in Australia

Coca-Cola Ginger launches in Australia

PepsiCo Stubborn Soda hits US shelves

Pepsi’s Stubborn Soda hits US shelves: heralding ‘the next generation of carbonated soft drinks’

Comments (1)

Golok - 15 May 2017 | 12:01

PEPSI FIRE

this product already in US & Mexican market (as limited Edition)is it re launched??

15-May-2017 at 12:01 GMT

Submit a comment

Your comment has been saved

Post a comment

Please note that any information that you supply is protected by our Privacy and Cookie Policy. Access to all documents and request for further information are available to all users at no costs, In order to provide you with this free service, William Reed Business Media SAS does share your information with companies that have content on this site. When you access a document or request further information from this site, your information maybe shared with the owners of that document or information.