Coca-Cola bottle cap codes converted into donations for Hurricane Harvey victims

Coca-Cola consumers can donate to Hurricane Harvey relief efforts. Picture: Coca-Cola.

The Coca-Cola Foundation has pledged $1m to the American Red Cross, supporting local relief efforts in the aftermath of Hurricane Harvey.

Consumers can also visit Coke.com/give and enter codes found under the caps of Coca-Cola beverages, and inside multi-packs, and convert them into donations to the Red Cross.

Rebuilding efforts

The funds will provide immediate resources for food and shelter and long-term rebuilding efforts.

"As the heartbreaking situation continues to unfold along the Gulf Coast, we are reminded of the importance of coming together and supporting each other," said Sandy Douglas, executive VP/president, Coca-Cola North America and Board Member of The Coca-Cola Foundation.

"Our system has been mobilized to help in any way we can. We're working with our local bottlers, authorities and relief agencies, donating beverages and funds to help the community."

In addition to The Coca-Cola Foundation's donation, the Coca-Cola system, including Coca-Cola Southwest Beverages, Coca-Cola Bottling Company UNITED, Coca-Cola North America and fairlife, has donated nearly 25,000 cases of water, milk, sports drinks and other beverages to people affected by the storm, with more expected in the coming days. 

2,200 employees

The Coca-Cola system also is supporting its approximately 2,200 associates in the affected areas. 

Coca-Cola Southwest Beverages employs around 2,000 people in southeast Texas at 12 distribution centers and two production facilities. Nearly 200 employees work at The Coca-Cola Company's Minute Maid offices in Sugar Land, Texas.

Many employees have been evacuated from their homes and it is expected that more employees will need help and care.

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