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Coca-Cola South Pacific launches Barista Bros campaign to get closer to consumers

Coca-Cola South Pacific Barista Bros coffee drink. Picture: Barista Bros.

Coca-Cola South Pacific has launched a Barista Bros campaign – ‘The Deliciousness is in the Detail’ – to build a stronger emotional connection with consumers.

The campaign will be fronted by a TV commercial that talks about why Barista Bros taste is different to other drinks.

It tells the story of two baristas who take the viewer on a journey into how they make the café-inspired flavored milk in a tongue in cheek way.

The commercial forms part of a wider integrated marketing campaign.

We know Australians love their coffee and are always on the quest for the best taste, which cafes cater to very well,” said Jason Wu, brand manager, Barista Bros.

What we want to demonstrate with this campaign is Barista Bros has that same level of dedication to taste and quality when it comes to iced coffee, with our ingredients and attention to detail creating the best tasting flavored milk drink in the market.”

As part of a multi-million dollar media investment which runs until October, the campaign spans TV, cinema and online.

The commercial will air during primetime TV programs and will also be featured online through Vevo, YouTube and Google Preferred.

Barista Bros is available in four flavors – Iced Coffee, Iced Mochaccino, Iced Chocolate and Double Espresso.

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