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From marketing to taste: How virtual reality will change the food industry

© iStock/AttestazioneJovanmandic

Virtual reality has arrived and is set to change the way the food industry engages with consumers and even the way consumers taste food by creating multisensory experiences, according to one digital marketing expert.

Döhler is reintroducing many of the ideas behind trend--setting beverages into food applications.

Cola-flavored biscuits: Döhler borrows from beverages for bakery concepts

Antonia Kauter, product manager, Döhler

Döhler Cactus Pear-Kiwi functional gummie equivalent to one-and-a-half cups of espresso

Entrepreneurs are offering new ways to explore wine

Innovation spotlight: How wine entrepreneurs are embracing both tradition and technology

Hfactor taps into Japanese hydrogen-infused water craze

Could molecular hydrogen infused water carve a niche in the functional beverages category?

'Rather than throwing the baby out with the bathwater we just need to look at it and find a way of making sure the vulnerable consumer is protected,' says GSK. ©iStock/EldadCarin

Could energy drinks be cut out of the EU caffeine claim loop?

©iStock/marrakeshh

Mind, body and spirit: The holistic tea trend

The Unilever team at JFN.

Unilever extols the virtues of flavonoids in tea

The Heineken 'Elevator Pitch' at the AIPIA Congress.

‘9 Green Bottles’: Who will design Heineken’s next generation smart bottle?

6 steps to take to “do good” and expand appeal to modern consumers

6 steps companies can take to “do good” and expand their appeal to modern consumers

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