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Nielsen's top innovative products: 'Our winners leveraged package design, pricing & advertising to truly remarkable effect'

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Packaging is the forgotten hero of food marketing - especially considering more than half of purchase decisions are made at the shelf, says Nielsen. We look at some of the products it chose as 2016's innovation breakthroughs.  

The Golden Egg Awards

Most misleading products 2016: Foodwatch Awards

Mintel's top European trends for 2017 - and the firms already following them

Mintel's top European trends for 2017 - and the firms already following them

Source: iStock

5 approaches show coconut water still has room to grow

Innovation in drinks

The latest drink innovation – in pictures

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How is Big Food harnessing start-up innovation?

Coca-Cola Hellenic Bottling Company Italia Nogara plant tour

Inside the Coca-Cola plant: picture gallery

Photo: iStock

Tea for three: Asia’s leading tea companies

Istock

Trendspotter: Looking ahead to flavours of the future in Europe and beyond

Highlights from the 2016 Beverage Innovation Summit

Highlights from the 2016 Beverage Innovation Summit: Suja's 'dog years', soda in a funk, and high pH water on fire

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